When setting up a personal stock investment strategy, individual investors often set short-term and long-term goals. These goals may address the questions of specific objectives, how to start achieving these objectives, and the amount of risk that the individual is comfortable taking on. Once goals are in place, the investor can start to think about the overall strategy, and how they are going to start building the portfolio. A large number of investors will not reach their goals that they created at the outset. There may be many different reasons for this, but getting caught up in the excitement and chasing performance may be near the top of the list. Investors who figure out how to focus on the right information are typically more prepared for the numerous challenges that arise when dealing with the equity market.

Tracking some stock ratings, we can see that the stock’s Moving Average Rating is currently pointing to a “Strong Sell” for eHealth, Inc. (NASDAQ:EHTH). Traders may be monitoring many different indicators in order to get a grasp of where the stock may be moving in the near future. Taking a look at the Oscillators rating, we note that the reading is pointing to a “Buy”.

Following trading action on shares of eHealth, Inc. (NASDAQ:EHTH), we see that the stock has moved 0.95 since the opening price of 75.59. So far, the stock has reached a high of 77.06 and dipped to a low of 74.29. The consensus rating on the stock is currently Sell, and today’s volume has been measured around 252912.

Technical traders have many tools at their disposal when conducting stock research. One of those tools is the Exponential Moving Average or EMA. The EMA is similar to the simple moving average, but more weight is put on the newest data. Let’s look at some different EMA levels:

10 day Exponential Moving Average: 75.95650424
20 day Exponential Moving Average: 79.20603892
30 day Exponential Moving Average: 82.58570695
50 day Exponential Moving Average: 86.80739352
100 day Exponential Moving Average: 88.22888893
200 day Exponential Moving Average: 82.20629641

Taking a look at the Donchian Channels indicator, we note that the 20 day lower band is 69.1. The 20 day upper band is 90.41. This indicator was created by Richard Donchian, and traders follow these channels to help identify potential trading signals.

Traders will take note of the 20 day Chaikin Money Flow indicator that is now at -0.15233659. The value of this indicator will fluctuate between 1 and -1. Traders may be watching when the CMF crosses zero. This cross might point to a bullish or bearish price reversal depending on which way it is moving crossing the zero line.

The Awesome Oscillator reading is currently -10.92688265. Technical traders will watch the AO especially when it crosses above or below the zero line. A move above the line may signal a bullish scenario. A move below the zero line may indicate a bearish selling opportunity. The AO may prove to be a valuable tool for many momentum traders.

There are a number of different pivot points that traders can use when conducting stock analysis. Pivot points can be useful for traders looking to establish trading entry and exit points. Focusing on some popular one month pivots for eHealth, Inc. (NASDAQ:EHTH), we see that the Woodie pivot is currently at 80.449075. The Woodie support 1 pivot is 75.94185, and the Woodie resistance 1 pivot is 86.33815. The Camarilla one month pivot is presently 80.2121. The one month Classic pivot is 80.2121 and the Classic resistance 1 is 85.8642 while the Classic support 1 pivot is measured at 75.4679.

There are various types of investment philosophies that investors may choose to follow when approaching the stock market. Value investing involves searching for undervalued or bargain stocks that may eventually offer solid returns. Growth investors often buy companies that have highly promising growth potential. Some investors will choose to invest with a contrarian approach. This entails making investment decisions that are opposite of what the majority are doing, such as buying when everyone else is selling and vice-versa. Socially responsible investors may be searching for companies that subscribe to a high level of ethical or moral standards.   

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