It’s not often you hear some of the richest, most powerful men in the world described as naive, but it’s becoming pretty commonplace. Mark Zuckerberg, after a dark period for Facebook, has been called . Jack Dorsey, meanwhile, has admitted having to .

But I struggle to believe that these brilliant product CEOs, who have created social media services used by millions of people worldwide, are actually naive. It’s a lot more likely that they simply don’t care. I think they don’t care about their users and how their platforms work to harm many, and so they don’t bother to understand the interactions and amplification that result.

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