In Mad Men, businesses flock to Sterling Cooper and Don Draper‘s advertising prowess to create mind-blowing ads that help sell their products and services. That may have worked well in the 1960s, but maybe not so much now since everyone‘s eyes are glued to screens instead of billboards and print ads.

Now that almost everything revolves around the internet, traditional advertising won‘t suffice. A surefire way to get noticed is through Google Adwords, which can help you rise up the ranks of Google search and of course, generate more leads and revenue. Running ads through the platform isn‘t as easy as it seems though. A complete newbie would find the whole rigmarole extremely daunting. But with the course, you‘ll get an easy-to-follow, step-by-step guide at netting more customers and reaching the coveted number one spot in search.

Through 70 lectures and 18 hours of premium content, you‘ll dive into everything from setting up an Adwords account from scratch to structuring your account, campaigns, ad groups, and keyword lists for optimal results. You‘ll get acquainted with all the terms you once scratched your head just reading about: PPC, CPC, SEO, A/B testing, and more. You‘ll discover the science behind keyword planning and learn how to take advantage of competitor reports and customer data. By training‘s end, you‘ll have the tools and resources to build an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week. In other words, you‘ll become such a certified Adwords pro that you‘ll have customers visiting your website even while you sleep.

On any given day, the Ultimate Guide To Google AdWords 2018 course costs $199.99, but for a limited time, you can get lifetime access for .