NOIDA: On the occasion of , sales in city-based doubled on Sunday as compared to other days. Leading sweet shops in Noida said that both offline and walk-in sales grew 100% over usual days and people got packaged for gifting.

“People walked in to buy yesterday (on Saturday) and the sales were brisk till 1pm this afternoon. People bought traditional sweets and spent easily at the counters. The sales were double than other days,” said Parash Sharma, owner, Heera Sweets, Sector 18.

Sales this year were over 50-70% higher than last year, they claimed. In 2017, the sales were low due to the improvisation of the Goods and Services Tax prior to the festival, the shopowners said.

While most of the confectioners claimed that people are increasingly offering chocolates instead of traditional sweets, most customers picked up ghewar, laddu, barfi and other traditional sweets also. “On regular days, we see people picking up assorted and decorated chocolates, but for Raksha Bandhan, people picked up traditional sweets,” said Ganesh Agarwal of Bikanerwala in Sector 18.

“Sales on Raksha Bandhan is a market test for Diwali. We had about 2,500 people walking in a single day and 500 online sales. This is positive sign for us. The Raksha Bandhan sales showed that people have got over the demonetisation and jitters,” said Ishant Goel, owner, Aggarwal Sweets.

“The consumer market is recovering and the spending trends would continue,” said Sushil Kumar Jain, president, Sector 18 market association.

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